Vintage Rolex Datejust Presidential Diamond Ruby 18K Gold Watch

Vintage 1988 Rolex Datejust Presidential automatic watch in 18K yellow gold featuring a fully paved diamond and ruby dial, diamond-set bezel, and a diamond-set presidential bracelet with a 26mm case width. Total weight is 72.28 grams excluding additional links.

The Rolex Datejust is one of the most iconic and enduring watch references in horological history, first introduced in 1945 as the world's first self-winding wristwatch to display the date in a window on the dial. The Presidential bracelet — officially known as the President bracelet — was created exclusively for Rolex's Day-Date collection and later became available on the Ladies Datejust, signifying its association with prestige, power, and luxury at the highest level. The model 69178, produced in 1988, represents the pinnacle of Rolex's ladies dress watch output during the late 1980s, a period when Rolex embraced full gem-setting as an expression of ultimate opulence. This particular example goes far beyond standard configuration, with diamonds covering the dial, bezel, and every visible surface of the Presidential bracelet, accented by vivid ruby hour markers that add a bold pop of color against the brilliant white diamond pave. Collectors and connoisseurs prize fully diamond-set Rolex Presidential references like this for their extraordinary rarity, their investment-grade precious metal and gemstone content, and their unmatched visual impact on the wrist.